I’m Samantha Eaton—

A Certified Nutritional Health Coach
& Eating Psychology Coach

I have a judgment-free,
approach to nutrition,
health and life,
and (compassionately)
tell it how it is.

and I was just like you.

You know how most women always assume that when you get to that “perfect” weight, you’ll feel a whole lot happier, have more confidence, and actually enjoy catching a glimpse of yourself in the mirror?


“I used to think that, too—
until the number on the scale reached its lowest point…
And so did I.”


In my early college years, I regularly punished myself for what I told myself were extra pounds around my waistline and on my thighs. I had a “no pain, no gain” attitude about it, and took my type A, rule-following personality and followed as many weight loss rules as I could find. I mega-restricted calories and types of food (fat, carbs), popped diet pills like they were candy, and spent hours at the gym every day.

On occasion I found myself binging on chocolate chip cookies to make myself feel better…even if only for a moment, followed by massive guilt, and promises of getting back on track Monday.

“When I finally hit my “Magic Number,” it was so strange…
I felt like I could’ve cried.
Because it didn’t feel like I had imagined it would at all.”

I didn’t feel any happier, healthier, or more confident. Instead, I felt hopeless and frustrated. I felt deprived and overwhelmed about maintaining my new weight, and I STILL felt uncomfortable in my own skin.


“It made no sense, I followed all the “rules”…what gives??
Why did I still feel so miserable?”


That moment was what I refer to as my “diet rock bottom.” I knew I couldn’t maintain this smaller, Magic Number weight and still enjoy my life. Waking up every day fighting food and hating my body was an overwhelming and exhausting way to live. But I wasn’t sure what to do…dieting and restriction was all I knew!

Then, when I was 22, my dad was diagnosed with Parkinson’s, and my whole world got turned upside down. The doctors told us it was an incurable, degenerative disease, and we were all devastated. My mom and I set out to find ways to slow the progression as much as possible, and discovered studies which have shown a direct correlation between common food ingredients and chronic diseases like Parkinson’s. 

Not only did we succeed in helping my dad, but it was just what I needed to take action with a new approach. I started by really questioning what I was doing to my body.

What I Learned

I learned how to turn my obsessive, type A, rule-following personality toward alignment with my body, which meant working with it, in a way that felt effortless.

I learned what we put in our bodies affects not only our current health and happiness, but sets the stage for our future wellbeing (and I plan to be a super-active, healthy and happy 100-year old).

I learned the damage I had been doing to my body and self-esteem by yo-yo dieting, restricting calories and food groups (like carbs), and over-exercising that I thought was just me being healthy, was actually setting me up for the opposite of what I wanted.

And I FINALLY learned (my AH-HA moment) that my negative body image was actually
what had been making me miserable for years—not the number on the scale—and that I could look and feel better than I ever had…without pushing my body to the limit, or making myself miserable.

Is mindset holding YOU back?

“Before I knew it, I was effortlessly living my life—
no longer obsessing about food, and naturally craving and
eating what made me feel good most of the time, while
feeling confident about myself and my body.”


I discovered that helping others see through all the conflicting health and wellness information out there, and teaching them how to look and feel amazing without any food rules, diets, or deprivation was what I LOVED to do…so went back to school to change careers. 

I trained at the Institute of Integrative Nutrition and learned about nutrition and innovative coaching methods from leading nutrition, health and wellness experts. 

Today, I help clients look and feel their best in a flexible, fun, and 100% judgement & guilt-free environment. I provide encouragement, support and accountability to help them figure out the root of what’s holding them back and implement new habits in a holistic way that is empowering and motivating to change their lives for the better…permanently.


  • are a smart women who knows that you feel better when you eat better and you want to look good and feel good about yourself—without it being a constant struggle.
  • know what you “should” be doing, but can’t seem to stay on track consistently.
  • want to end your love/hate relationship with food and replace it with a sustainable, structured, easy to follow anti-diet style approach to achieve your
    goals without punishing your bodies or relying on willpower.
  • want to make peace with your body, feel confident and happy about the way you look, and start fully enjoying life again!

If the above sounds like you, here’s what I want you to know:


  1. There’s a better, easier and more enjoyable way to get what you want
    out of life. (see what I mean!)
  2. You can look great AND feel great…without depriving yourself or feeling
  3. You really can have it all—and sooner than you might think.

Your body’s not the enemy, and you don’t have to fight your way thin.

I’m living proof, and so are my clients.

You can live that reality, too.

Success Stories

Samantha is 100% all-in – an encourager, a teacher, and an overall positive light that is very much needed when it comes to altering the way I think about my body and food.


I don’t look at anything as a diet now, it’s a lifestyle and its ok to “mess up.”


Not only did I lose 21 pounds in 3 months, but I managed to keep my weight down. I learned that I was torturing myself for no good  reason, and that you can actually get rid of your additional pounds without starving yourself and spending endless hours on an elliptical.


She isn’t about depriving ourselves or feeling bad if we eat something. We should feel good about the food we eat!


It’s time to call a truce.

You’ve been in a long-running battle with your body,
it’s time to call a truce.

That truce starts right here, with my private coaching services, programs and workshops.

So come on, let’s chat! Start by filling out the application below to set up a FREE introductory
phone session today to take your first steps toward a happier, healthier YOU!